Advertising using Power Words

Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Take for instance the line ‘Money back guarantee’, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.      

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.

You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.

The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos’. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign. 

Mark Moebius
MILJONAIR
636-300-9000
http://about.me/markmoebius

Internet Advertising – What Went Wrong?

Spielberg’s blockbuster, “Minority Report”, is set in the year 2054. The future – at least according to a team of MIT futurologists, hired by the cinematic genius – is the captive of embarrassingly personalized and disturbingly intrusive, mostly outdoor, interactive advertising.

The way Internet advertising has behaved lately, it may well take 50 years to get there.

More than 1 billion people frequent the Internet daily. Americans alone spent $69 billion buying things online in 2004. eMarketer, a market research firm, predicts that e-commerce will climb to $139 billion in 2008. American Internet advertising revenues boomed to $7.3 billion in 2003 and $9.6 billion in 2004. Shares of companies like Yahoo! and Google – sellers of online advertising space and technologies – have skyrocketed.

This is a remarkable reversal from just a few years ago.

All forms of advertising – both online and print – have been in decline in 2000-2. A survey conducted by the New Media Group of PricewaterhouseCoopers (PwC) – the Internet Ad Revenue Report sponsored by the Interactive Advertising Bureau (IAB) – found a 12 percent decline – to $7.2 billion – in Internet advertising in 2001. CMR, The Myers Report, and McCann Erickson have all recorded drops of between 12 and 14 percent in broadcast advertising and of c. 20 percent in radio spots in 2001.

The following year – 2002 – may have been the turning point. A March 2002 Nielsen NetRatings report registered a sharp turnaround in the first quarter of 2002. The number of unique online ads shot up by one third to 70,000. Jupiter Media Matrix predicted a 10 percent increase in online classified ads – to $1.2 billion in 2002. By 2007, it said, online ads will account for 7 percent of total advertising dollars – some $16 billion. Both IDC and INT Media Group spawned similar prognostications for the weaker Asia-Pacific market.

CMR forecast a 5.3 percent growth in online ad revenues in 2002 – compared to an overall average of 2.5 percent. This optimistic projection is based on expected performance in the – hopefully, more buoyant – third and fourth quarters of 2002.

Still, it was clear in early 2002 that ,even if this surge materializes, online advertising would be almost 7 percent below its level only two years before and vertiginously below projections touted by “professionals” as late as January 2001. Internet.com quoted another gloomy prediction, by Goldman Sachs analyst, Anthony Noto: “The likelihood of an online ad rebound remains questionable in the near term.” Moreover, growth in advertising in local papers, radio spots, and TV spots was expected to outpace the recovery in online ads.

In hindsight, some advertising categories indeed didn’t make it. Cable, syndication, consumer magazines, national newspapers, outdoor, and B2B magazines continued to post sharp decreases.

A sign of the times in 2002 may have been IAB’s multi-million dollar advertising campaign. IAB is the online publishing and ad sales industry’s largest trade association. In 2002, it tried to pitch the Internet to advertisers in what looked like a desperate effort to increase online ad spending.

Internet.com reviewed the campaign in a June 24, 2002 article:

“The gist of the work is that by encouraging consumers to interact with brand elements, marketers can foster greater awareness, favorability and purchase intent – more so than can static media. The executions share the tagline, ‘Interactive is the active ingredient in the marketing mix.’”

They quoted IAB President and Chief Executive Greg Stuart as saying:

“As we continue to mature as a medium, we need to treat interactive as a brand, and the manner in which we position ourselves as an industry is critical to driving the success and adoption of interactive advertising and marketing in the years ahead. We have to speak with the same voice so that we clearly communicate our unique value to all parties.”

The collapse in Internet advertising had serious and, in some cases, irreversible implications.

In a report for eBookWeb.org I wrote:

“Most content dot.coms were based on ad-driven revenue models. Online advertising was supposed to amortize start-up and operational costs and lead to profitability even as it subsidized free access to costly content. A similar revenue model has been successfully propping up print periodicals for at least two centuries. But, as opposed to their online counterparts, print products have a few streams of income, not least among them paid subscriptions. Moreover, print media kept their costs down in good times and bad. Dot.coms devoured their investors’ money in a self-destructive and avaricious bacchanalia.”

Surprisingly, online advertising did not shrivel only or mainly due to its inefficacy – or avant-garde nature. In a survey conducted in early 2002 by Stein Rogan and Insight Express, an overwhelming four fifths of brand marketers and agency executives felt the the Internet is a mainstream medium and an integral part of the conventional marketing mix. Close to 70 percent rated their opinion regarding the effectiveness of online advertising as more positive now than it was 12 months before. A full sixty percent said that their clients are less resistant to interactive marketing than they were.

So, what went wrong?

According to classical thinking, advertising is concerned with both information and motivation. It imparts information to potential consumers, users, suppliers, investors, the community, or other stakeholders. It motivates consumers to consume, investors to invest, voters to vote, and so on.

Yet, modern economic signal theory allocates to advertising an entirely different – though by no means counterintuitive – role.

From the eBookweb.org report:

“Advertising signals to the marketplace the advertiser’s resilience, longevity, wealth, clout, and dominance. By splurging money of advertising, the advertiser actually informs us – the ‘eyeballs’ – that it is here to stay, sufficiently affluent to finance its ads, stable, reliable, and dominant. If firm X invested a million bucks in advertising – it must be worth more than a million bucks – goes the signal. If it invested so much money in promoting its products, it is not a fly-by-night. If it can throw money at an ad campaign, it is stable and resilient.”

Online advertising dilutes this crucial signal and drowns it in noise. Advertisers stopped advertising online because the medium’s noise to signal ratio rendered their ads ineffective or even repulsive. Internet users – a “captive audience” – not only became inured to the messages – both explicit and implicit – but found the technology irritating.

Many react with hostility to pop-up ads, for instance. They simply tune off or install ad-filtering software. All major Web browsers allow their users to avoid pop-up ads altogether. But banner ads and embedded ads are an integral part of the Web page and cannot be avoided easily.

Thus desensitized, users rebel.

“They resent the intrusion, are incensed by the coercive tactics of advertisers, nerve wrecked by protracted download times, and unnerved by the content of many of the ads. This is not an environment conducive to clinching deals or converting to sales.”

There are two sources of noise in Internet advertising.

Free advertising misses a critical element in the aforementioned signal. Information about the purported financial health and future prospects of advertisers is conveyed only by paid ads. Free adverts tell us nothing about the advertiser. This simple lesson seems to be lost on the Internet which is swamped by free hoardings: free classifieds, free banner ads, free ad exchanges. Worse, it is often difficult to tell a paid ad from a free one.

Then there is the issue of credibility. Dot.coms – the leading online advertisers – are rarely associated with truth in advertising. Internet ads are still afflicted by scams, false promises, faulty products, shoddy or non-existent customer care, broken links, or all of the above. Users distrust Web advertising and ignore it.

The Internet is being appropriated by brick-and-mortar corporations and governments. Global branding will transform online ads into interactive renditions and facsimiles of offline fare. Revenue models are likely to change as well. Subscription fees and “author-pays” will substitute for ad revenues. The days of advertising-sponsored free content are numbered.

Mark Moebius
MILJONAIR
636.300.9000
http://about.me/markmoebius

How You Can Create Advertising That Sells…

A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your business.

Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targeted, and poorly placed.

Sounds like a poor way to do business, doesn’t it?

I often ask clients (as tactfully as possible), why they have run a particular ad. I get a lot of blank stares. A few tense moments will pass while the client tries to think of a clever answer. “To get the company name out in front of the public so I can get more business.” they reply, with some relief.

This poor soul has just described a lack of a well defined goal, which leads almost inevitably to what I call an institutional ad. An institutional ad can best be described as one which identifies the advertiser and lists address, telephone number, hours of operation, and (maybe) the company logo. That’s it. What a terrible waste of money!

Unless your company grosses a billion dollars a year, you can’t afford to do institutional ads. If your company does gross over a billion dollars a year…you’re probably too smart to run institutional ads.

Every ad you run must result in increased sales and profits and an enhanced image for your company. Every ad should make the customer a solid offer and give the customer sound reasons to buy from you now. Remember, the customer is sitting back and asking, “What can you do for me?” If you’re careful to answer that question with a powerful offer and reasons to buy now, you’re on your way to advertising success…which results in increased sales and profits.

How can you improve your chances of increasing sales?

Let’s look at some profit-producing ideas…

SEEK PROFESSIONAL HELP (aka MILJONAIR)
Very few businesses are prepared or qualified to produce quality advertising. If you spend more than $2,000 per month in advertising, you should seriously consider hiring a qualified advertising professional. There are any number of skilled freelancers who can develop strategy, and create your marketing materials with a keen eye to using proven methods and techniques.

Good advertising talent always pays it’s own way through increased sales and profits, improved cost-effectiveness, reduced selling costs, and shortened selling cycles.

If your resources are limited, don’t feel lost. There’s no reason why you can’t learn to write an effective ad. That’s what the rest of this article is all about…how you can create advertising that sells.

FOLLOW A PROVEN FORMULA
One of the oldest and most useful formulas for ad design takes its name from the opera Aida by Giuseppe Verde. In this case the letters A-I-D-A stand for ATTENTION, INTEREST, DESIRE, AND ACTION.

In it’s simplest form this formula serves as a structural blueprint. It guides us to: (1) Get the prospect’s Attention, (2) Foster his or her Interest in your offer, (3) build Desire for your product or service and (4) Generate some type of Action on the part of the buyer.

As we expand on each of these elements individually, you’ll discover for yourself how to apply the formula to your specific situation.

ATTENTION (The Headline)

Hit your prospect right between the eyes with a magic wand. How? With a powerful benefit headline. The headline is the most important single element of your ad. You have two to three seconds to stop the reader as he or she passes by. You must stop the reader, and interest them in your benefit, if you expect them to read further.

A powerful headline will (1) stop the reader (2) isolate and qualify your best prospects, and (3) pull your reader into the sub-heads and body copy.

How do you write the attention-getting headline? First, carefully review all the benefits of-use of your product or service. Second, take your most important benefit and weave that benefit into your headline. Use action words to describe the benefit to one individual reader.

Here are some examples…

“Save 50% On Office Supplies…Send For Your Free Catalog Today !”

“How YOU Can Create Advertising That SELLS!”

“New! Amazing Techniques That You Can Use To Land A High-Paying Job…Today!”

“How To Design Profit-Producing Web Sites That SELL!”

APPEALING TO BUSINESS EXECUTIVES

When writing your ad to a business-to-business audience you should keep in mind the six key benefits most likely to get attention:

1.Save Money 2.Save Time 3.Increase Sales 4.Increase Profits 5.Enhance Image 6.Boost cash flow

Most other benefits are subordinate to these key six. I call them the”Business Benefit Six-Pack.” Show your customer how your product or service provides these benefits, and you will dramatically improve your results.

INTEREST AND DESIRE> (The Offer, Body Copy, Benefits-Benefits- Benefits)

You build interest in your product or service (and the desire to buy) by making the customer a compelling offer and by describing as many benefits as possible in simple and interesting terms.

Tip # 1: Top ad pros always write the ad first, then buy whatever space necessary to display the ad message with clarity and power.

Tip # 2: Words sell…graphic design displays the words in a visually appealing way. Don’t confuse the two. No amount of trendy design will make a poorly written ad sell for you. Good design reinforces good copy…it cannot take the place of it! The implication for internet marketers is that content is king. Avoid glitsy, moving graphics that only distract from your message and increase load times. Good design and good copy should work synergistically.

Tip #3: Long copy sells…as long as it’s good copy. I call it “greased slide” copy. You get the reader on the top of the slide when he reads a powerful headline, and he can’t get off until he has taken the action asked for (i.e., ordered the product, made the trip to the store, dialed the phone, clicked the order/inquiry button, filled out the on-line order, etc.).

ACTION(Ask For The Order)

Now comes the moment of truth. You must ask for the order. Give reasons for the customer to buy now…and make it easy for him to do so. In direct response marketing, this will involve a coupon for mail orders, a toll-free order line, an e-mail address, an on-line order form, a fax order line..any means to make it easy and simple to order!

Take the fear out of the purchase. Give solid guarantees. Offer secure ordering for on-line customers. Show testimonials from satisfied customers.

Show what the customer is going to lose if he doesn’t order now.

If you are a retailer, include a map to your store(s) (newcomers love them). Show the credit cards you accept, list the hours of operation, tell them about your friendly staff, include a special coupon or other incentive. In other words, “Roll out the red carpet.”

INVEST IN FUTURE PROFITS

So there you have it. A primer on good advertising. If I’ve piqued your interest to learn more, then check out the other articles available at this resource.

Remember, bad advertising…no matter what the media…is an unproductive expense.

Good advertising is an investment in future profits!

Good advertising and good management go together. You can’t have a successful business on-line or off-line—without both.

Mark E. Moebius
MILJONAIR
636.300.9000
3009000.com

The Advertising That Sells

What is your reaction to advertising? Well, do not tell me that it annoys or irritates you. I know that. The same goes for me. I’d like to know how you act after reading some advertising piece. For example, sometimes it makes me just rush to the nearest store and buy the advertised item. Sometimes the name of the product may linger in my mind for a long time despite my resistance and desire to stop thinking about it. Awful. There are also cases when on the contrary I cannot remember the name of the advertised product. Weird. Occasionally I do like advertising, when it conveys something useful and helpful to me. As you see it has different or even quite opposite effects. Why? Because the effect of the advertising depends on the type of the advertising text. There are four of them. Persuading texts emphasize the advantages of the product. Urging texts aim at making the customer memorize the name of the product so they repeat it for many times. Informational texts provide us with the information about the product, they are clear and short. Reminding texts are very brief.

Though the four types have their own peculiarities, all of them comprise five essential components: title, subtitle, the main text, caption and comments and slogan. The title should capture the attention of the audience. It is the pivot of advertising and the most powerful appeal to the potential buyer. If the title fails to attract the readers’ attention, they won’t read on your message and won’t become your clients. The subtitle connects the body of the advertising with the headline. It is another opportunity to make the reader buy from you. So, do not miss it.

Usually the headlines sound like promises or bargains.  In the body you should explain how you are going to fulfill them.  Body is the essence of the advertising message. Emotional words and phrases are especially effective in creating the image of the product. They appeal to people and convince them to buy. Make explanations to your audience in simple sentences using clear words.

There is no necessity to stuff your text with specific terms no one except you knows.  If people do not understand something about your product, they won’t buy it. You should strive at providing more information with fewer words. All the additional information about the sales is presented in the caption. Comments usually describe some particular feature of the product or dwell on the included pictures, photos. You can find a great variety of literature sources devoted to successful advertising, so I will not attempt to reveal advertising secrets in a small article. It is impossible.  Personally I will always associate good advertising with making people buy without urging: “Buy me”.

 Mark E. Moebius
MILJONAIR
Marketing & Advertising
636.300.9000

advertising texts, title, comments, digital signage, mark moebius

Putting Some Individuality in Your Advertising

The selection of the right marketing medium is often the most baffling question that businesses must confront. In order to generate greater sales the business must use the appropriate marketing materials with which to showcase the products. But after deciding on which advertising material to use, creating and designing the material is your next concern. It should be clean, crisp and professional looking.

Consider this situation: when a stranger enters your place you consider his appearance at once. If he is well dressed, well groomed, easy in manner and conversation you are generally favorably impressed with him until you know him better to his credit or discredit. Same way with a poster. If it has a happy, healthy, well-fed appearance — if its content are convincing, bright and written by writers who understand their subjects, if its paper, typographical appearance and general get-up impress you favorably then it is a safe assumption that the poster has character, weight and circulation.

You have read some posters that somehow fail to interest you. It lacks individuality, life and meaning. It fails to catch your attention rightly because it has a dull, negative, sullen influence. The matter of putting individuality in poster advertising is very important.

Let’s say a salesman enters your office to talk about his goods. There may be nothing extraordinary in the man’s manner, conversation or appearance, but in such a short time he was able to fill your office with his individuality and when he left there is a large hole in the atmosphere which he just vacated. Another salesman enters with equally attractive products and prices but because of his lifeless, dull manner he failed to make an impression.

For this reason, individuality is important in advertising as a whole, not only in your posters. Individuality is a comprehensive expression of one’s own self without fear or favor at all times and under all circumstances. In order to fill advertising or any other literature with individuality one must have the creative power in order to fill advertising or any other material with individuality. This creative power should be cultivated, and is absolutely necessary in preparing a good advertising copy.

Even a small sparkle of individuality is enough to lift a single ad above every other ad in a paper, and when this is done a positive result is achieved. Keep in mind that oftentimes there is too little thought put into advertising. So, do some thinking on your own account—let some of the results of this thinking be boldly put in your advertising. Keep right at it, and in the course of events you will find it will pay you in hard cash besides giving you a pleasing fame as an advertiser whose ads are read and remembered, because they are above the ordinary.

Mark E. Moebius
MILJONAIR
Marketing & Advertising
636.300.9000

poster, printing, services, advertising, digital signage, mark moebius

Keys to Successful TV and Radio Advertising

It is very important to remember certain essential points that lead to a successful TV commercial. Here are a few tips.

Writing the Script in a TV Commercial
During a TV commercial you have got a very limited time frame to capture your audience and you need to get your message across quickly. Therefore in order to grab your potential customer’s attention it is important that you use short punchy sentences. Long sentences can make the customer loose interest in your commercial.

Audio and Video Must Match in a TV Commercial
When writing your commercial, one vital point that you must make sure of, is that your audio and video do match. When you’re talking about new car models arriving, you don’t want to see video of the current year’s make. Hence, you must merge your audio and video to create a powerful sales tool.

Put People in Your TV Commercial
People relate to other people. Hence putting people into your commercial can help draw more target audience compared to commercials without people. In order to avoid your commercial look hokey, it is important that you get these people do something that relates to your business.

Radio is an affordable advertising medium that can reach a mass audience. Following are the keys to help increase your chances of having a successful radio ad campaign.

Frequency of Ads
Frequency refers to how many times your ad is aired in a short period of time. A radio commercial needs to be aired multiple times before it gains the attention of the listener. Therefore running your commercial once a week for a month isn’t going to be enough. Rather a commercial that is aired multiple times in a day has a better chance of reaching the listener than a commercial that is only aired a few times in a week.

Target Audience
For every ad you create, it is very important that you must know your target audience. Advertising your western gear store on a country station makes sense. Advertising a teen clothing store on the same station doesn’t.

Follow a definite process while advertising. First, make a list of the radio stations in your market. Listen to each one to help identify your own target audience. It is very important that you understand what kind of listeners will be tuning in and are they a potential customer for your product or service?

Producing Your Commercial
Unlike television commercials, production is more simple for a radio commercial. All you need is a script and voice talent. However, that doesn’t mean you should just punch something together. In this case, your copy isn’t relying on any visuals so it’s vital you capture the listener’s attention from the start. This means that the copy needs to be crystal clear and not muddied by trying to be cutesy in your pitch.

Remember, frequency is the key so make sure your ad hits the mark and will get the consumer’s attention the first time. Research shows it takes a few times before the consumer actually gets what your company is all about. It’s vital your ad stands out and conveys your message repeatedly.

Rates
Costs are much more affordable and therefore take advantage of the low ad rates for radio. Ad rates are on the rise but the costs are still more affordable than visual mediums like television. Use your negotiating skills to get a good deal on an ad bundle. The more ads you buy, the better rates you’ll be able to get.

Before you take the plunge into radio advertising, find out if you are ready for radio and if your product or service is apt for your target audience.

Mark E. Moebius

advertising, tv, radio, commercial, audience, digital signage, smart device, mark moebius

Advertising using Power Words

Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Take for instance the line ‘Money back guarantee’, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.      

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.

You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.

The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos’. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign. 

Mark E. Moebius
MILJONAIR
Marketing & Advertising
636.300.9000